Spirits producers spy healthy opportunities

By Euromonitor International | 31 October 2005

The health and wellness trend has generally been bad news for spirits. While other drinks sectors have been able to stress the health benefits of their products or launch healthier options, spirits brands have had to concentrate on minimising a generally negative image. However, Euromonitor International has found signs that spirits producers are starting to turn defence into attack.

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The health and wellness trend has generally been bad news for spirits. While other drinks sectors have been able to stress the health benefits of their products or launch healthier options, spirits brands have had to concentrate on minimising a generally negative image. However, Euromonitor International has found signs that spirits producers are starting to turn defence into attack.

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