Soft focus on sex

By Soft Drinks International | 17 October 2002

The soft drinks industry is driven by new product development. What used to be called premium or adult soft drinks has evolved into all manner of niche categories with a specific consumer in mind. SDI reports on new products, marketing initiatives and ingredients which offer functional solutions for both men and women.

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The soft drinks industry is driven by new product development. What used to be called premium or adult soft drinks has evolved into all manner of niche categories with a specific consumer in mind. SDI reports on new products, marketing initiatives and ingredients which offer functional solutions for both men and women.

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