Soft drinks & water review 2008 - Coke has the best of a tough year for soft drinks
By just-drinks.com editorial team | 23 December 2008
While the past 12 months have been difficult for many soft drinks companies, notably in North America, the last year has seen continued development in better-for-you categories, notably enhanced waters and healthy colas. Ben Cooper takes a look back at 2008.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
While the past 12 months have been difficult for many soft drinks companies, notably in North America, the last year has seen continued development in better-for-you categories, notably enhanced waters and healthy colas. Ben Cooper takes a look back at 2008.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
BRAZIL: Coca-Cola Co drops Nestea for Leao Junior approval
The Coca-Cola Co has agreed to break ties with the Nestea brand in Brazil, in order to gain regulatory approval for its acquisition of RTD tea producer Leao Junior.
just the round-up - The week in drinks
See the top ten news stories published by just-drinks this week.
UK: CCE and Diageo team up for off-trade drive
Coca-Cola Enterprises (CCE) has teamed up with Diageo UK to launch a "multi-million pound" marketing campaign to drive spirit-mixer sales in the off-trade.
