Soft drinks take their sporting chance

By just-drinks.com editorial team | 20 April 2004

Quite literally an Olympic year for sport, 2004 offers significant opportunities for soft drinks to market their refreshing, thirst quenching attributes and get their brand message across to consumers. Annette Sessions reports.

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Quite literally an Olympic year for sport, 2004 offers significant opportunities for soft drinks to market their refreshing, thirst quenching attributes and get their brand message across to consumers. Annette Sessions reports.

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