Soft drinks self-regulation needs results to convince sceptics
By Ben Cooper | 17 November 2006
Self-regulatory moves announced by the US soft drinks industry this week have been condemned by advocates of tougher legislation. But, writes Ben Cooper, self-regulation often attracts such criticism at the outset, and can only establish true credibility if given the time to prove its effectiveness.
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Self-regulatory moves announced by the US soft drinks industry this week have been condemned by advocates of tougher legislation. But, writes Ben Cooper, self-regulation often attracts such criticism at the outset, and can only establish true credibility if given the time to prove its effectiveness.
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