Soft drinks develop the function creep
By Soft Drinks International | 13 May 2003
Consumers are constantly seeking more from their drinks purchases and the burgeoning functional drinks category is aiming to deliver on all those needs. But Nigel Lucas warns of overkill, while attempting to determine the next mega-trend.
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Consumers are constantly seeking more from their drinks purchases and the burgeoning functional drinks category is aiming to deliver on all those needs. But Nigel Lucas warns of overkill, while attempting to determine the next mega-trend.
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