S&N and SABMiller tough act to follow in India
By just-drinks.com editorial team | 13 December 2005
The Indian beer market is one of considerable potential but regulation, including a complete ban on advertising, make it a tough one to crack. Dean Best writes that, while S&N and SABMiller have established leading positions in India, other international groups may find it a hard market to penetrate.
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The Indian beer market is one of considerable potential but regulation, including a complete ban on advertising, make it a tough one to crack. Dean Best writes that, while S&N and SABMiller have established leading positions in India, other international groups may find it a hard market to penetrate.
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