Smirnoff aims for Bacardi’s crown

By just-drinks.com editorial team | 16 September 2003

In one of the most radical overhauls of a leading drinks brand in years, Diageo unveiled the new-look Smirnoff last week. Chris Brook-Carter reviews the design and asks why the company is tinkering with a recipe that has brought so much success?

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In one of the most radical overhauls of a leading drinks brand in years, Diageo unveiled the new-look Smirnoff last week. Chris Brook-Carter reviews the design and asks why the company is tinkering with a recipe that has brought so much success?

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