Sentiment pushed aside as SABMiller takes Urquell global

By Chris Brook-Carter | 20 August 2002

In Pilsner Urquell, SABMiller knows it has a potential world-beating brand. But it also has a piece of Czech history. Chris Brook-Carter takes a look at the first ever "pilsner" beer and examines the decision facing its owners whether to license production outside the Czech Republic.

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In Pilsner Urquell, SABMiller knows it has a potential world-beating brand. But it also has a piece of Czech history. Chris Brook-Carter takes a look at the first ever "pilsner" beer and examines the decision facing its owners whether to license production outside the Czech Republic.

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