Seizing the challenge of ECR

By GEAC | 5 January 1999

The USmay have initiated Efficient Consumer Response (ECR) or Efficient Foodservice Response(EFR) but the gap between the US and Europe is small and closing quickly. So says RichardSherman, senior vice president of strategic research with Numetrix. "In some waysEurope is even more advanced, because debate surrounding the European Union and singlecurrencies has made the whole continent more open to the possibility and opportunity forchange."

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The USmay have initiated Efficient Consumer Response (ECR) or Efficient Foodservice Response(EFR) but the gap between the US and Europe is small and closing quickly. So says RichardSherman, senior vice president of strategic research with Numetrix. "In some waysEurope is even more advanced, because debate surrounding the European Union and singlecurrencies has made the whole continent more open to the possibility and opportunity forchange."

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