Seduction and a White Lie to woo female wine drinkers
By David Robertson | 13 June 2005
Women are the primary purchasers of wine and yet wine marketing for some reason tends generally to be focused on men. This anomaly is being addressed by two new wines, Seduction and White Lie, targeted specifically at women. David Robertson reports.
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Women are the primary purchasers of wine and yet wine marketing for some reason tends generally to be focused on men. This anomaly is being addressed by two new wines, Seduction and White Lie, targeted specifically at women. David Robertson reports.
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