Rice wine producers look to profit from sushi boom

By Euromonitor International | 16 June 2008

The increasing appeal of Japanese food in many countries is fuelling international sales of sake, though the market is declining in Japan itself. The rice wine category is also benefiting from premiumisation in the massive Chinese market on the back of economic growth and rising personal incomes. Catherine Mars of Euromonitor International assesses the opportunities on offer in the sake sector.

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The increasing appeal of Japanese food in many countries is fuelling international sales of sake, though the market is declining in Japan itself. The rice wine category is also benefiting from premiumisation in the massive Chinese market on the back of economic growth and rising personal incomes. Catherine Mars of Euromonitor International assesses the opportunities on offer in the sake sector.

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