Review - IFE shows soft drinks makers in defiant and creative mood
By Annette Farr | 24 March 2009
If anyone was expecting an underwhelming and downbeat atmosphere at last week's IFE food and drink show, they would have been pleasantly surprised. Among the soft drinks exhibitors at least, Annette Farr found that in these bleak times producers are keener than ever to set themselves apart through innovation.
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If anyone was expecting an underwhelming and downbeat atmosphere at last week's IFE food and drink show, they would have been pleasantly surprised. Among the soft drinks exhibitors at least, Annette Farr found that in these bleak times producers are keener than ever to set themselves apart through innovation.
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