Research - Innovation leads to modest RTD recovery
By Ben Cooper | 9 July 2010
Hit by negative associations with underage drinking, leading to advertising restrictions and punitive taxation in some markets, ready-to-drink (RTD) spirits have suffered declining sales of late. But a new IWSR/just-drinks report suggests innovative product development has given the sector a new lease of life. Ben Cooper reports.
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Hit by negative associations with underage drinking, leading to advertising restrictions and punitive taxation in some markets, ready-to-drink (RTD) spirits have suffered declining sales of late. But a new IWSR/just-drinks report suggests innovative product development has given the sector a new lease of life. Ben Cooper reports.
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