Research in Focus - Rum Sector Reaping the Premiumisation Dividend
By Ben Cooper | 9 March 2011
Following the trends seen in categories such as vodka and Tequila, rum marketers are optimistic about the potential for premium and super-premium rums. A new just-drinks/IWSR report suggests with good reason.
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Following the trends seen in categories such as vodka and Tequila, rum marketers are optimistic about the potential for premium and super-premium rums. A new just-drinks/IWSR report suggests with good reason.
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