Research in Focus - Global Performance and Prospects for Beer
While some signs of a relative rebound in the global beer market started appearing in 2010, following the sobering trough reached in 2009, growth has yet to return to pre-recessionary levels. Spiros Malandrakis, Alcoholic drinks analyst Euromonitor International examines the current state of the industry, including the post-recession fallout, recovering and still beleaguered markets, and scenarios for growth moving forward.
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