Research in Focus - Global Carbonated Drinks Market Forecast to Grow
The global market for CSDs is expected to reach US$195bn by 2014, up 11.4% from 2009, according to research published by just-drinks this week.
In the report, entitled Future Success Strategies for Carbonated Soft Drinks, just-drinks predicts that, during this time, market volume will rise by nearly 8% to 230bn litres. Higher growth is forecast for the sports and energy drinks sector, which is expected to account for 24% of overall market value by 2014.
"Future strategies for the major industry players are likely to focus upon further removal of sugar and artificial ingredients to address consumer health concerns, as well as further experimentation with more novel flavours," the report's author Jonathan Thomas says.
Although CSDs still account for 40% volume share of the global soft drinks industry, consumption levels are either static or declining in many parts of the developed world. It is for this reason that many leading suppliers have been targeting emerging economies such as China and India in search of growth.
Consumer health concerns continue to shape corporate strategy, with diet and low-calorie varieties having capturing a 15% share of the global market.
"The industry has moved far beyond simply offering low or reduced-sugar versions of their brands, reformulating their products to include natural rather than artificial additives," says Thomas. "Suppliers have also been addressing portion sizes, as well as restricting the availability of their drinks in places such as schools."
The report also looks at the level of innovation in the industry. Although flavours such as cola, orange and lemon continue to dominate the market, consumers are increasingly seeking out more novel and innovative flavours. Examples include flavours based on superfruits and tropical fruits (with the former carrying a degree of health appeal), as well as old favourites remembered from yesteryear. Greater fusion of flavours has also been witnessed, which increases the drink's novelty value while providing a new taste experience.
Multinational suppliers such as Coca-Cola and PepsiCo have also been experimenting with different forms of packaging as part of their strategies. With carbonated drinks suppliers under increasing pressure to face up to environmental obligations, many have been reducing the amount of packaging used, as well as looking to source materials more responsibly. Other packaging innovations have included experimenting with both larger and smaller containers, as well as developing resealable cans and more convenient closures.
The report also highlights the potential offered by sports and energy drinks, which now account for just over 20% of the global CSD market. Due to its recent success, many leading suppliers have been keen to increase their presence in the market, as well as developing new varieties offering different benefits to consumers. Suppliers are now experimenting with products marketed as offering mental as well as physical energy, while demand for drinks with calming and relaxation properties is also rising.
For further details of this report, click here
Britvic's warning on soaring input costs could well be a sign of things to come....
The Pepsi Lipton Tea partnership, a joint venture between PepsiCo and Unilever, has signed Swedish golfer Annika Sorenstam as sponsor of its Lipton ready-to-drink (RTD) ice teas for the US....
Wimm-Bill-Dann has formally recommended that its minority shareholders sell up to PepsiCo, according to local reports....
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- How to turn a domestic spirit into a global brand
- Remy Cointreau's Q2 and H1 - preview
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Captain Morgan distillation trial queried by USVI
- Irish whiskey brands could fail without bulk
- Sazerac sues Brown-Forman over Tennessee Fire
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts