Research in Focus - Cider's Potential Bubbles to the Surface
By Amin Alkhatib, alcoholic drinks analyst at Euromonitor International | 17 March 2014
Global manufacturers, orchards owners, and independent brewers are realising the potential in the cider/perry market beyond core markets, particularly the UK. Evolving cider/perry markets in Eastern Europe and New World markets, notably the US, Australia, South Africa, and Argentina, have driven growth in recent years.
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