Red Bull prepares to defend market share as V takes up the challenge

By David Robertson | 17 August 2000

The Southern Hemisphere is host to a fierce battle for the hearts of energy drink consumers. And as Dave Robertson reports, with Frucor's V flexing its muscles in Europe now, the fight with Red Bull is about to go global. Red Bull's domination of the global energy drink market is under threat from Australasian upstart Frucor.

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The Southern Hemisphere is host to a fierce battle for the hearts of energy drink consumers. And as Dave Robertson reports, with Frucor's V flexing its muscles in Europe now, the fight with Red Bull is about to go global. Red Bull's domination of the global energy drink market is under threat from Australasian upstart Frucor.

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