Reassuringly successful

By just-drinks.com editorial team | 22 June 2004

Stella Artois is the top-selling beer brand in the UK off-trade and appears to have achieved this through the unlikely combination of upmarket advertising and discount pricing. Olly Wehring spoke with Jon Woods, director of sales for grocery retail at Stella's owners, Interbrew UK, to learn more.

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Stella Artois is the top-selling beer brand in the UK off-trade and appears to have achieved this through the unlikely combination of upmarket advertising and discount pricing. Olly Wehring spoke with Jon Woods, director of sales for grocery retail at Stella's owners, Interbrew UK, to learn more.

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