Profit from choice
By Soft Drinks International | 10 February 2004
With Coca-Cola declaring that it sees future growth to be in non-carbonated drinks and PepsiCo openly saying it is going to chase the healthy vote, consumer lifestyles and life choice issues are driving new product development and marketing strategies. Annette Sessions reports.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
With Coca-Cola declaring that it sees future growth to be in non-carbonated drinks and PepsiCo openly saying it is going to chase the healthy vote, consumer lifestyles and life choice issues are driving new product development and marketing strategies. Annette Sessions reports.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
EUR: Vittel gets branding overhaul
Mineral water brand Vittel has undergone an image overhaul.
GLOBAL: Energy drinks leap in 2004 - figures
The global energy drinks market registered a healthy rise in sales last year, according to recent figures.
UK: Vittel to be RunLondon water supplier
Mineral water brand Vittel Natural Mineral Water has announced that it is to be the official water supplier for Nike RunLondon 2005, the UK's biggest single running event.
