Premium remains the PET challenge
By Soft Drinks International | 13 November 2006
Since their introduction 30 years ago, the use of PET bottles has expanded hugely in the soft drinks market, writes Richard Corbett of industry analysts Canadean. But challenges remain, not least boosting PET's consumer appeal in premium categories, increasing usage for more sensitive beverages such as juices and iced teas, and addressing environmental concerns.
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Since their introduction 30 years ago, the use of PET bottles has expanded hugely in the soft drinks market, writes Richard Corbett of industry analysts Canadean. But challenges remain, not least boosting PET's consumer appeal in premium categories, increasing usage for more sensitive beverages such as juices and iced teas, and addressing environmental concerns.
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