Pernod’s pieces fall into place
By just-drinks.com editorial team | 10 February 2004
Two years on from its bold joint acquisition of Seagram, Pernod Ricard has gone a long way to proving the sceptics wrong, by reversing the fortunes of two flagship brands and turning in solid growth for 2003. Chris Brook-Carter reports on the French group's 2003 results and its plans for the future.
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Two years on from its bold joint acquisition of Seagram, Pernod Ricard has gone a long way to proving the sceptics wrong, by reversing the fortunes of two flagship brands and turning in solid growth for 2003. Chris Brook-Carter reports on the French group's 2003 results and its plans for the future.
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