Pernod's future - a giant leap forward or step into the unknown

By just-drinks.com editorial team | 22 April 2002

Pernod has undergone a dramatic transformation in the last 12 months from local player to international leader. Jeannette Stamper asks whether the French drinks group has bitten off more than it can chew?

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Pernod has undergone a dramatic transformation in the last 12 months from local player to international leader. Jeannette Stamper asks whether the French drinks group has bitten off more than it can chew?

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