Pernod shows perfect timing in move for Allied
By just-drinks.com editorial team | 25 April 2005
Pernod Ricard's £7.4 billion takeover of Allied Domecq is the biggest drinks deal since the Seagram sell-off, in which it also played a part, and means the acquisitive French conglomerate will double in size for the second time in four years. Olly Wehring found out what Pernod Ricard is getting for its money.
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Pernod Ricard's £7.4 billion takeover of Allied Domecq is the biggest drinks deal since the Seagram sell-off, in which it also played a part, and means the acquisitive French conglomerate will double in size for the second time in four years. Olly Wehring found out what Pernod Ricard is getting for its money.
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