Pernod Ricard partners with Diageo to conquer Allied's Seagram hopes
By Chris Brook-Carter | 17 August 2000
The announcement that Diageo and Pernod Ricard are to make a joint bid for Seagram's wines and spirits division, has installed the Franco/Anglo consortium as favourites to snap up the Canadian drinks concern…but only just. One analyst told just-drinks.com: "It is a no lose situation for Diageo. The Diageo/Pernod consortium is favourite because they have capital and they have got round the regulatory problems."
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The announcement that Diageo and Pernod Ricard are to make a joint bid for Seagram's wines and spirits division, has installed the Franco/Anglo consortium as favourites to snap up the Canadian drinks concern…but only just. One analyst told just-drinks.com: "It is a no lose situation for Diageo. The Diageo/Pernod consortium is favourite because they have capital and they have got round the regulatory problems."
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Fortune confirms Allied bid talks
The US consumer goods group Fortune Brands has confirmed it is in talks about launching a joint bid with Pernod Ricard for Allied Domecq.
UK: Diageo launches global ads for Smirnoff Ice
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV.
FRANCE: Pernod confirms AD acquisition talks
Pernod Ricard is looking to acquire Allied Domecq.
