Pernod Ricard dusts off Martell and looks ahead
By Olly Wehring | 8 June 2004
Having taken over Seagram's former flagship Cognac brand, Martell, in what was widely viewed as a state of disarray some 30 months ago, Pernod Ricard has turned the brand around and is bullish about its future. Olly Wehring reports.
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Having taken over Seagram's former flagship Cognac brand, Martell, in what was widely viewed as a state of disarray some 30 months ago, Pernod Ricard has turned the brand around and is bullish about its future. Olly Wehring reports.
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