Pepsi offers taste challenge to Coca-Cola bears
By Sarah Diston | 1 August 2000
In a new series of ads running on Canadian radio, the Pepsi Taste Challenge will challenge Coca-Cola's sense of humour by offering the Pepsi taste test to the Coca-Cola polar bears. But, where everyone remembers the original cola bears looking wholesome, happy and cuddly, in this latest series of radio ads their hackles are up and fur is flying when they try and tear apart a Pepsi Challenger for attempting to give them the Pepsi Taste Test.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

In a new series of ads running on Canadian radio, the Pepsi Taste Challenge will challenge Coca-Cola's sense of humour by offering the Pepsi taste test to the Coca-Cola polar bears. But, where everyone remembers the original cola bears looking wholesome, happy and cuddly, in this latest series of radio ads their hackles are up and fur is flying when they try and tear apart a Pepsi Challenger for attempting to give them the Pepsi Taste Test.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Pepsi challenge shows no sign of faltering
In the battle of the giants, PepsiCo has stolen a march on Coca-Cola over the last year or so and its performance in the first half of the current fiscal year suggests it is still has the upper hand. Chris Brook-Carter analyses PepsiCo's recently published second-quarter results and looks ahead to the rest of the year.
US: Pepsi hands ex-exec US$4.5m package
A departing PepsiCo executive is to be handed a US$4.56m package spread over the next two years for his consultancy services.
US: Pepsi Bottling to acquire Pepsi Charlotte
The Pepsi Bottling Group has signed a letter of intent to acquire Pepsi-Cola Bottling Company of Charlotte (Pepsi Charlotte) for an undisclosed sum.












