Out with the old, in with the… old

By Ben Cooper | 11 May 2004

After much deliberation, Coca-Cola has named its new CEO and chairman to succeed Doug Daft. But the appointment of retired Coke veteran, Neville Isdell, to the top job has arguably raised as many questions as it has answered. Ben Cooper reports.

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After much deliberation, Coca-Cola has named its new CEO and chairman to succeed Doug Daft. But the appointment of retired Coke veteran, Neville Isdell, to the top job has arguably raised as many questions as it has answered. Ben Cooper reports.

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