Alcoholic Beverages: Opportunities or Icebergs Ahead?
By just-drinks.com editorial team | 2 February 1999
PROMAR International StudyForecasts Dramatic Changes In Consumer Buying Patterns Consumer attitudes and preferences foralcoholic beverages will change significantly over the next decade, according to a studyjust released by PROMAR International. The study, Serving the US Drinks Consumer to 2010:Strategies for tomorrow's alcoholic beverage businesses, concludes that socio-economic,demographic and other factors are swiftly reshaping the wine, beer, and spirits markets.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
PROMAR International StudyForecasts Dramatic Changes In Consumer Buying Patterns Consumer attitudes and preferences foralcoholic beverages will change significantly over the next decade, according to a studyjust released by PROMAR International. The study, Serving the US Drinks Consumer to 2010:Strategies for tomorrow's alcoholic beverage businesses, concludes that socio-economic,demographic and other factors are swiftly reshaping the wine, beer, and spirits markets.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
