All Nine Leading Categories, from Soft Drinks to Spirits, Analyzed and Compared Over Ten-Year Period Soft Drinks Remain America's Favorite, With Bottled Water ShowingStrong Gains Carbonatedsoft drinks have remained America's favorite quaff throughout the '90s and willhold their lead well into the new Millennium, while the beverage showing the most dramaticgrowth is bottled water, reveals a new study published by Beverage Marketing Corporation.