National focus key in China's beer market
By Dean Best | 20 December 2006
SABMiller has made up ground on its rival Anheuser-Busch in the developing Chinese beer market over the past two years. But, writes Dean Best, both companies will have to take the long-term view as they seek to establish truly national brands.
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SABMiller has made up ground on its rival Anheuser-Busch in the developing Chinese beer market over the past two years. But, writes Dean Best, both companies will have to take the long-term view as they seek to establish truly national brands.
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