US: Monster Beverage on course for growth - analyst
Monster released its full-year results yesterday
Monster Beverage's full-year results are “not perfect” but the company can look forward to single-digit sales growth over the next five years, an analyst has said.
In a note today (28 February), Stifel Nicolaus said a resurgence in US sales and increased overseas business give the energy drinks maker a healthy outlook despite slowing growth. In full-year results yesterday, Monster reported a 20% profits rise year-on-year compared to a 35% jump in 2011.
"We continue to anticipate low double-digit sales growth over the next three-to-five years driven by continued US category growth, innovation, and international expansion," Stifel said.
Stifel estimated US sales grew by 12% in the past quarter, an improvement compared to a past two-year average, while international sales increased by 30%.
“The strength in core growth is significant, in our view, as it demonstrates the Monster brand remains healthy as relatively new growth drivers (brand) Rehab and international mature,” Stifel said.
Stifel said Monster’s global market share stood at 15 %, compared to Red Bull's 50%. It estimated Monster’s US share at about 31%.
According to the global company website, Red Bull is focusing on the core markets of Western Europe and the US, as well as the growth markets of Brazil, Japan, India and China. The company is also con...
Functional Drinks in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast ...
- Why Chinese beverages won't conquer the world
- Gin: Plymouth's from Plymouth, London's from...?
- Coca-Cola pressure builds as bid rumours swirl
- Interview: Distell Vineyards & Estates' CEO
- Is “Craft” the Next Big Thing for Soft Drinks?
- Anheuser-Busch InBev cuts jobs in US shake-up
- Diageo targets Millenial women with Baileys push
- NPD - DeLeon Tequila's Platinum and Reposado
- Diageo unveils Ciroc in Times Square push
- Beam Suntory appoints chief HR officer
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- The IWSR Global Trends Report 2014
- Global Cognac insights - market forecasts, product innovation and consumer trends research