Andy Morton

Analysis - Molson Coors, Carlsberg ready for craft "threat"

By | 16 May 2013

Craft beer is an "opportunity" for small brewers

Craft beer is an "opportunity" for small brewers

Molson Coors and Carlsberg are the best-placed multi-national brewers to “weather the storm” of craft beer and neutralise its "threat" to larger players, an analyst has said.

Nomura said in a note today (16 May) that Molson Coors has managed a “small is beautiful” approach better than rivals after years of focusing on scale. Carlsberg, meanwhile, is finding success with a strong focus on local, and some global, brands, the analyst said.

The comments follow Nomura's attendance at the two-day Canadean International Beer Strategy conference in Prague, which ended yesterday.

“The overall theme from the conference is that the growth of craft represents both an opportunity (especially for small brewers) as well as a threat (especially for the larger players), not just in the US, but in most mature markets,” Nomura said.

The analyst also said Diageo remains its “preferred spirits company” because of its low exposure to a slowing China and wide-ranging presence in emerging Africa.

This week, Diageo's Asia-Pacific boss said he expects the spirits market in China to remain "soft" for the rest of the year.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider

Companies: Molson Coors, Carlsberg, Diageo

View next/previous articles

Currently reading -

Analysis - Molson Coors, Carlsberg ready for craft "threat"

There are currently no comments on this article

Be the first to comment on this article

Related research

Molson Coors Brewing Company - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Molson Coors Brewing Company - SWOT, Strategy and Corporate Finance Report

Molson Coors Brewing Company - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financ...

Carlsberg A/S : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Carlsberg A/S : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and servic...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

US/CANADA: Molson Coors readies dividend payment

Molson Coors has confirmed details of its latest dividend payment.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page