Molson buys into Brazil with global expectations

By Monica Dobie | 20 November 2000

Brazil, land of sun, sizzling beaches, dental floss thongs and the world's largest carnival. Canada, land of snow, sparkling lakes, polar fleece, and some of the world's greatest skiing. Two opposite cultures not to mention climates, yet however different they may seem, there is something that now binds the two nations - beer. Molson beer to be precise.

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Brazil, land of sun, sizzling beaches, dental floss thongs and the world's largest carnival. Canada, land of snow, sparkling lakes, polar fleece, and some of the world's greatest skiing. Two opposite cultures not to mention climates, yet however different they may seem, there is something that now binds the two nations - beer. Molson beer to be precise.

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