just On Call: MillerCoors to drop "non-core" economy labels, glass bottles

By Andy Morton | 19 June 2013

MillerCoors is to shake-up its low-margin beer category as it plans to dump its non-core brands and heavy glass packaging.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

MillerCoors is to shake-up its low-margin beer category as it plans to dump its non-core brands and heavy glass packaging.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:

UK: Brewers push on with beer campaign despite TV ad ban - video
The group behind the UK's 'Let There Be Beer' campaign has vowed to push on with its mission to "reignite" the category despite the setback of a high-profile TV ad being banned.

Review of the Year 2013 - Part II: Beer & Cider
It's that time of year where just-drinks takes a look back at the last 12 months. Here, in part two of our final management briefing of the year, our deputy editor, James Wilmore, runs his eye over beer and cider's highs and lows in 2013.

Market research related to this article

Molson Coors Brewing Company - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Molson Coors Brewing Company - SWOT, Strategy and Corporate Finance Report
Molson Coors Brewing Company - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financ...

Molson Coors Brewing Company (TAP) - Financial and Strategic SWOT Analysis Review
Molson Coors Brewing Company (TAP) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an ...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page