Where the action is : marketing strategies for summer 2002

By Soft Drinks International | 23 July 2002

Competition for 'share of throat' is keenest during the high volume summer months when the consumer is seemingly overwhelmed by choice. In such a crowded clangour, how does a brand make itself heard? SDI investigates marketing strategies for summer 2002.

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Competition for 'share of throat' is keenest during the high volume summer months when the consumer is seemingly overwhelmed by choice. In such a crowded clangour, how does a brand make itself heard? SDI investigates marketing strategies for summer 2002.

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