Marketing ploy the star turn for T&T

By Sarah Diston | 23 July 2001

Twelve months ago T&T Beverages was an unknown quantity in the UK beverage industry. The birth of a production line pop-group and a show that revelled in the failings of hundreds of talentless wannabes has changed all that. Sarah Diston talks to managing director Dafer Alazri on the rise of T&T Beverages.

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Twelve months ago T&T Beverages was an unknown quantity in the UK beverage industry. The birth of a production line pop-group and a show that revelled in the failings of hundreds of talentless wannabes has changed all that. Sarah Diston talks to managing director Dafer Alazri on the rise of T&T Beverages.

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