The bigissue: increasing revenues while controlling costs. One of the key challenges for manybusinesses is to increase profitability by increasing revenues and controlling costs.Companies with a logistics process at the heart of their operations see this as anopportunity to achieve both. By meeting customers' supply needs more accurately andefficiently, they can make it impossible for customers to move their businesses elsewhere.Therefore, they improve customer loyalty and boost revenues. By removing inefficienciesfrom their own processes, they control costs.