Majors up the pace as non-carbonated market finds its bubble
By Ben Cooper | 12 February 2002
PepsiCo and Coca-Cola may owe their global power and heritage to their world famous fizzy drinks but, in today's market, the exciting growth is coming from non-carbonated beverages. Ben Cooper investigates how both companies are addressing this trend.
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PepsiCo and Coca-Cola may owe their global power and heritage to their world famous fizzy drinks but, in today's market, the exciting growth is coming from non-carbonated beverages. Ben Cooper investigates how both companies are addressing this trend.
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