Light relief for Latin America's brewers
By just-drinks.com editorial team | 16 December 2002
Latin American consumers were slow to acquire the taste for light beer but in the last couple of years the region's major brewers have seen huge growth from the category. Moreover, Owain Johnson found that light beers have given the brewers access to new consumers and provided invaluable growth during difficult economic times.
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Latin American consumers were slow to acquire the taste for light beer but in the last couple of years the region's major brewers have seen huge growth from the category. Moreover, Owain Johnson found that light beers have given the brewers access to new consumers and provided invaluable growth during difficult economic times.
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