Keep it in the family – Part Two
The dust is settling on Pernod Ricard's acquisition of Allied Domecq, and a new competitive landscape in the spirits industry is coloured by a number of powerful, family-run drinks groups. In the second part of a review of these producers, Chris Brook-Carter and drinks industry analyst Canadean review Bacardi-Martini - amongst the most secretive but perhaps most successful of all the family-run companies.
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