just The Preview - The Coca-Cola Co's Q1
The Coca-Cola Co releases its Q1 results on Tuesday
The Coca-Cola Co will report its first quarter results on Tuesday (16 April). Here, just-drinks takes a look at the group's highs and lows in the three months to the end of March.
- Coca-Cola's New Year resolution appeared to be to tackle accusations that its products are the root cause of rising obesity levels. The company started 2013 with the launch of an anti-obesity ad in the US that told consumers: “If you eat and drink more calories than you burn off, you'll gain weight.” The ad, which won praise and condemnation in equal measure, was also launched in other markets.
- CEO Muhtar Kent was quick to highlight his company's range of no-calorie drinks when asked about the anti-obesity ad. So, it's fortuitous that this year is Diet Coke's 30th anniversary, an event that Coca-Cola is celebrating with the relaunch of the brand's “Diet Coke Break” ad, last seen six years ago.
- The Super Bowl circus returned in February and Coca-Cola once again launched an ad for the occasion. There was controversy, however, when some groups branded the ad “racist”. Coca-Cola denied the charge.
- In February, Coca-Cola agreed a deal to acquire the "majority" of shares in UK smoothie maker Innocent that it does not already own. Coca-Cola already owns a 58% stake in the company.
- In the same month, Coca-Cola formed two new companies with Aujan Group Holding, five months after it acquired half of the UAE firm's business. In September, Coca-Cola paid $980m for half of the soft drinks business of Aujan and 49% of its bottling and distribution operations.
- On the same day that the Aujan tie-up was announced, Coca-Cola international president, Ahmet Bozer, and Americas president Steven Cahillane were elected executive VPs of the company.
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