just The Preview - The Coca-Cola Co Q3
The Coca-Cola Co will report its third-quarter tomorrow (16 October)
The Coca-Cola Co will report its third-quarter results tomorrow (16 October). Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of September.
- The London Olympics dominated the third quarter for Coca-Cola, with the company continuing to spend millions on the event it has sponsored since 1928. July saw the start of the company's advertising push for London, which ran into hurdles from anti-obesity campaigners.
- On a lighter note, in July Coca-Cola was forced to deny it was releasing plastic bags of brand Coca-Cola in El Salvador after a spoof video went viral. Media that fell for the prank were forced to admit their mistake.
- Also in July, rumours abounded that Coca-Cola was ready to snap up Monster Beverages after the energy drinks maker's share price dropped. No deal transpired, however, and as problems at Monster deepened following further stock drops and increased government scrutiny in the energy drinks sector, Coca-Cola was believed to be keeping its distance.
- At the end of July, Coca-Cola announced plans to split the company into three regional units, down from five. The new regions will be Europe, Pacific and Eurasia & Africa.
- A new product caused waves in August. Dasani Drops are “flavour enhancers” - add a few drops to water and consumers get a zero-calorie flavoured soft drink. Coca-Cola wasn't the first to come up with the idea, though. Kraft's Mio was launched last year.
- At the end of September, Coca-Cola announced it had completed a US$980m deal to buy half of the soft drinks business of UAE firm Aujan Industries. The move also gave Coca-Cola 49% of Aujan’s bottling and distribution operations.
Just over six months ago, PepsiCo garnered quite a few headlines when it launched Pepsi Next in Australia. What caught the industry's eye was that this marked the first time that the company had used ...
The concentrates market remains in rude health, with both developed and emerging markets for soft drinks offering great rewards. Here, Jonas Feliciano from Euromonitor takes a closer look at the categ...
- SABMiller & Meantime: Notes for the New Owner
- Comment - How to Target Cognac's Mok Generation?
- Analysis - The Value of Prosecco
- Analysis - Keurig Kold fails to impress
- Focus - The Prosecco shortage that isn't
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo takes Baileys, Gordon's marketing in-house
- Carlsberg cuts 180 staff
- Suntory to buy Japan Tobacco beverage unit
- Mixto Tequila poised for "golden age"
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review