just the Preview - Heineken Q1
Heineken is to release its Q1 trading update on Wednesday
Heineken will release a first-quarter trading update on Wednesday (24 April). Here, just-drinks takes a look at the Dutch brewer's highs and lows in the three months to the end of March.
- Heineken's bid to take full control of Asia Pacific Breweries continued to limp across the finish line as the company mopped up the last outstanding shares. In January, Heineken extended a deadline for shareholders to sell their stakes in the Tiger brewer and a few days later issued a final call. By February it had acquired 99.6% of all the shares.
- Heineken's Finnish brewer, Hartwall, made the headlines in the first quarter, initially with news it was to shed 75 jobs. Then, in February, Heineken announced Hartwall would undergo a “strategic review” to consider its future “within or outside” of the group. The unit's future remains uncertain.
- The APB deal continued to make waves within Heineken as the company announced a swathe of executive switches. The brewer said the personnel moves were to ensure it maintains a “positive momentum” in the wake of the deal.
- Heineken showed it was not neglecting older demographics with the launch of a competition to target the “grey dollar”.
- On 5 March, the brewer unveiled plans to build a 1.5m-hectolitre-a-year brewery in Ethiopia. In an interview with just-drinks, Heineken's GM in the country, Johan Doyer, said the country was developing fast and has big potential for beer makers.
- In a presentation to analysts, Heineken's head of operations in Central & Eastern European, Jan Derck van Karnebeek, said the brewer was seeing increasing amounts of people willing to spend on “five-minute luxuries” such as premium beer.
- Heineken unveiled a new executive position in March when Chris Barrow was appointed chief strategy officer for the group. He will oversee the “evolution of Heineken's wider business strategy”, the company said.
Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's grow...
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