Olly Wehring

just the Facts - Tilaknagar Industries

By | 8 August 2013

Tilaknagar Industries specialises in IMFL

Tilaknagar Industries specialises in IMFL

Earlier this week, Tilaknagar Industries posted its Q1 results. At the same time, local reports suggested that Suntory and Pernod Ricard are both considering making a move to buy a 15% to 20% stake in the Indian spirits firm.

Here's a closer look at the company and its operations:

  • Tilaknagar Industries came into being in 1993 following the merger of Maharashtra Sugar Mills Ltd and Tilaknagar Distilleries & Industries Ltd. The company specialises in the production and distribution of spirits and Indian Made Foreign Liquor.
  • Tilaknagar's primary markets, which account for almost 80% of total sales, are located in the south of the country, in particular in Karnataka, Andhra Pradesh,Kerala,Tamil Nadu and Puducherry.
  • In a portfolio comprising around 40 brands, the firm has four that sell more than 1m cases per year: Mansion House brandy, Madiraa rum, and Brigadier No. 1 and Vorion No. 1 brandies. White House Rum and Courrier Napoleon brandy are expected to break the 1m-case barrier next year.
  • It also owns five in-house manufacturing facilities, which includes four subsidiaries for its allied activities, ten lease arrangements and 13 tie-up units.
  • Tilaknagar is looking to raise its profile in the north of India through a partnership with Mason & Summers. The tie-up should take effect during next year and 2015.
  • The company, which is named after Indian nationalist Bal Gangadhar Tilak, is listed on the National Stock Exchange of India.

Expert analysis

The Future of the Spirits Market in India to 2017

The report presents detailed data on the Spirits consumption trends in India, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price segmentation data, and distribution channel data.

Sectors: Spirits

Companies: Pernod Ricard, Suntory, Ricard

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