Olly Wehring

just the Facts - The 2012 Harris Poll EquiTrend

By | 25 April 2012

Earlier this week, Harris Interactive released its annual study of brand health for beverages in the US.

Below, we list the some of the results of the survey.

Soft Drink Brand of the Year

  1. Coca-Cola - 72.30
  2. Pepsi-Cola - 70.07
  3. Sprite - 68.05
  4. 7-Up - 67.32
  5. Dr Pepper - 66.08

Category Average - 65.86

Diet Soft Drink Brand of the Year

  1. Diet Coke - 57.55
  2. Sprite Zero - 55.53
  3. Diet Dr Pepper - 55.06
  4. Coke Zero - 54.33

Category Average - 53.62

Energy Drink Brand of the Year

  1. SoBe Adrenaline Rush Energy Drink – 47.59
  2. AMP Energy Drink - 47.45
  3. Rock Star Energy Drink - 46.89

Category Average - 45.75

Coconut Water Brand of the Year

  1. Goya Coco Water - 60.17

Category Average - 58.37

Enhanced Water Brand of the Year

  1. Glaceau Vitaminwater – 61.13

Category Average - 58.43

Sports Drink Brand of the Year

  1. Gatorade - 64.05

Category Average - 58.34

Bottled Water Brand of the Year

  1. Poland Spring Bottled Water - 64.03
  2. Deer Park Bottled Water - 63.35
  3. Arrowhead Bottled Water - 63.28
  4. Ice Mountain Bottled Water - 63.25
  5. Aquafina Bottled Water - 62.88
  6. Dasani Bottled Water - 61.79

Category Average - 60.85

Fruit Juice Brand of the Year

  1. Tropicana Juices - 69.14
  2. Ocean Spray Juices - 68.67
  3. Florida's Natural Juices - 68.40
  4. Welch's Juices - 67.88
  5. Minute Maid Juices - 67.87
  6. Dole Juices - 67.54

Category Average - 65.73

Fruit Flavored Drink Brand of the Year

  1. Juicy Juice - 61.89
  2. Kool-Aid - 59.73
  3. Capri Sun - 59.50

Category Average - 57.71

Bottled Iced Tea Brand of the Year

  1. Lipton Iced Tea - 69.16
  2. Luzianne Tea - 64.67
  3. Turkey Hill Tea - 63.94

Category Average - 63.57

Beer Brand of the Year

  1. Yuengling Traditional Lager Beer - 65.60
  2. Blue Moon Beer - 64.97
  3. Sierra Nevada Pale Ale Beer - 63.80
  4. Newcastle Brown Ale Beer - 61.93
  5. Guinness Stout - 59.40
  6. Samuel Adams Lager - 58.55
  7. Modelo Especial Beer - 55.86
  8. Becks Beer - 54.70
  9. Heineken Beer - 54.48
  10. Corona Extra Beer - 53.93

Category Average - 53.91

Light Beer Brand of the Year

  1. Michelob Ultra Beer - 51.13
  2. Corona Light Beer - 50.57
  3. Heineken Premium Light Beer - 50.54
  4. Budweiser Select Beer - 50.21
  5. Bud Light Beer - 49.43
  6. Coors Light Beer - 48.76
  7. Miller Lite Beer - 48.03
  8. Miller High Life Light Beer - 47.99

Category Average - 47.83

Whisk(e)y Brand of the Year

  1. Glenlivet Single Malt Scotch Whisky – 64.07
  2. Glenfiddich Scotch - 63.85
  3. Bushmills Irish Whiskey - 62.92
  4. Chivas Regal Scotch Whisky - 62.04
  5. Jameson Irish Whiskey - 61.23
  6. Jack Daniel's Whiskey - 59.59

Category Average                 58.66

Vodka Brand of the Year

  1. Skyy Vodka - 62.64
  2. Grey Goose Vodka - 62.63
  3. Ketel One - 61.90
  4. Svedka Vodka - 61.03

Category Average - 60.66

The study, which measures brand health for around 1,500 brands in the US, was conducted online from 31 January to 20 February. It analyses the responses of around 38,500 consumers on key measures of brand health - including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand.

Sectors: Beer & cider, Soft drinks, Spirits, Water, Wine

Companies: Sprite, Dr Pepper, Coke, Pepsi-Cola, Heineken, Arrowhead, Tropicana, Guinness, Modelo, Coors, Glenfiddich, Chivas Regal, Jameson, Jack Daniel’s, Skyy

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