The spirits market is strong in the US

The spirits market is strong in the US

Here, courtesy of Euromonitor and Stifel, is a breakdown of the market share of spirits in the US.

Bourbon

  1. Brown-Forman 39%
  2. Beam Inc 32%
  3. Others 17%
  4. Sazerac 11%
  5. Diageo 1%
  6. Bacardi 0%
  7. Pernod Ricard 0%

Blended whisk(e)y

  1. Diageo 48%
  2. Beam Inc 19%
  3. Others 19%
  4. Sazerac 11%
  5. Bacardi 0%
  6. Brown-Forman 0%
  7. Pernod Ricard 0%

Scotch whisky

  1. Diageo 33%
  2. Others 29%
  3. Bacardi 18%
  4. Pernod Ricard 12%
  5. Sazerac 7%
  6. Beam Inc 1%
  7. Brown-Forman 0%

Canadian whiskey

  1. Diageo 35%
  2. Others 21%
  3. Beam Inc 18%
  4. Sazerac 14%
  5. Brown-Forman 12%
  6. Bacardi 0%
  7. Pernod Ricard 0%

Irish whiskey

  1. Pernod Ricard 76%
  2. Diageo 15%
  3. Others 5%
  4. Beam Inc 3%
  5. Sazerac 1%
  6. Bacardi 0%
  7. Brown-Forman 0%

Gin

  1. Pernod Ricard 32%
  2. Others 23%
  3. Diageo 21%
  4. Bacardi 10%
  5. Sazerac 10%
  6. Beam Inc 4%
  7. Brown-Forman 0%
Vodka
  1. Others 32%
  2. Diageo 27%
  3. Sazerac 13%
  4. Beam Inc 12%
  5. Pernod Ricard 8%
  6. Bacardi 6%
  7. Brown-Forman 2%

Rum

  1. Bacardi 42%
  2. Diageo 27%
  3. Others 18%
  4. Pernod Ricard 7%
  5. Beam Inc 4%
  6. Sazerac 2%
  7. Brown-Forman 0%

Tequila

  1. Others 72%
  2. Beam Inc 13%
  3. Sazerac 6%
  4. Brown-Forman 5%
  5. Bacardi 3%
  6. Diageo 1%
  7. Pernod Ricard 0%

Brandy

  1. Others 93%
  2. Beam Inc 4%
  3. Pernod Ricard 2%
  4. Sazerac 1%
  5. Bacardi 0%
  6. Brown-Forman 0%
  7. Diageo 0%

Cordials/Liqueurs

  1. Others 46%
  2. Beam Inc 15%
  3. Diageo 12%
  4. Pernod Ricard 10%
  5. Brown-Forman 8%
  6. Sazerac 6%
  7. Bacardi 3%

Cocktails & Mixed Drinks

  1. Diageo 48%
  2. Others 28%
  3. Bacardi 13%
  4. Sazerac 7%
  5. Beam Inc 2%
  6. Brown-Forman 1%
  7. Pernod Ricard 1%

Total

  1. Others 41%
  2. Diageo 20%
  3. Bacardi 9%
  4. Beam Inc 9%
  5. Pernod Ricard 9%
  6. Sazerac 7%
  7. Brown-Forman 5%