just The Facts - Russian Standard's CEDC takeover
Russian Standard now controls CEDC
On Wednesday, Russian Standard announced it had taken sole control of Central European Distribution Corporation (CEDC). Here we take a look at some of the facts and figures as a result of the deal:
- The consolidated company has an annual output of 34m nine-litre cases of products.
- Russian Standard claims to now be the second-largest vodka producer by volume in the world behind Diageo, which owns Smirnoff.
- It also says it is one of the world’s leading integrated spirits beverage and sparkling wine businesses with distilleries, production facilities and distribution centres in Russia, Poland, Hungary and Italy.
- Yesterday's deal gave Russian Standard access to more than 20 CEDC brands, including Russia’s Green Mark, Parliament and Zhuravli, as well as Poland’s Zubrówka, Absolwent and Soplica. The brands are all domestic market leaders in their price segments, Russian Standard says.
- CEDC took on the Parliament vodka brand in 2008, when it bought an 85% stake in owner Copecresto Enterprises for about US$200m. The high debt taken on to buy the company was one of the factors that led to CEDC filing for bankruptcy in April.
- Russian Standard sells in about 75 countries, and yesterday announced it will launch Green Mark vodka in the US, where it has had a presence since 2005.
- In Russia, Poland and Hungary, Russian Standard imports brands including Rémy Martin, Jägermeister, Grant’s, Campari, Cinzano, Jim Beam, E&J Gallo, Carlo Rossi and Concha y Toro.
- The Russian Standard portfolio also includes Gancia, the Italian sparkling wine, in which the company acquired a majority stake in 2011.
Russian investor Roustam Tariko, the owner of Russian Standard, gained full control of CEDC in April 2013. The new owner is expected to focus more on the Russian market. This, in turn, could mean less...
Environmental sustainability remains one of the most active areas for the global drinks industry. This four-part report takes an in-depth look at the buzz topic of environmental sustainability throug...
Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems li...
- Comment - The Appeal and Perils of Craft
- Review of the Year 2014 - Part IV: Spirits
- Time is Right for Refresco Gerber Exit
- just the Ten - Top News Stories of 2014
- Review of the Year 2014 - Part II: Beer & Cider
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Brown-Forman eyeing Scotch, Irish whisk(e)y entry?
- Diageo ups focus on China with Mortlach roll-out
- Diageo rolls out Beckham's Haig Club to US
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future