 |
Heineken is the third largest brewer in the world |
Here, courtesy of analysts UBS, is a snapshot of the Dutch brewer, Heineken.
- Heineken is the third largest global brewer behind Anheuser-Busch Inbev and SABMiller
- Heineken has a large exposure to Western Europe (36% EBIT) and Eastern Europe (12%)
- Following the acquisition of FEMSA Cerveza in January 2010, Mexico accounts for 12% of group EBIT. Its second largest emerging market is Nigeria
- Overall, Heineken has 40% emerging market exposure directly or through its joint ventures, such as Compania Cervecerias Unidas in Chile and Asia Pacific Breweries
- The Heineken brand accounts for 20% of group volumes
- Heineken's major shareholder is the quoted entity, Heineken Holding, which owns 50.05%. This, in turn, is 51.083% controlled by the Heineken family
- FEMSA has 20% economic interest in Heineken
Expert analysis
Heineken N.V. (HEIA) - Financial and Strategic SWOT Analysis Review
Heineken N.V. (Heineken) is one of the world’s leading brewers. It is Europe’s foremost brewer and the world’s third largest by volume. The company focuses on brewing and selling beer. It offers international premium, regional, local, and specialty beers and ciders under the Heineken brand name. Other major brand offerings of the company include Amstel, Birra Moretti, Cruzcampo, Desperados, Primus, Sagres, Strongbow Gold, Bulmer's, Sol, Newcastle Brown Ale, Dos Equis, Foster’s, Ochota, Star, Tecate, Zlaty Bazant and Zywiec. The company's leading joint venture brands include Tiger, Kingfisher, Cristal, and Anchor. Heineken is headquartered in Amsterdam, the Netherlands. The company is investing in new business initiatives aimed at leveraging the scale of its global operations, including purchasing, logistics, marketing, and tax. These initiatives enable Heineken to deliver high quality services to the business, while achieving operational cost efficiencies.
Sectors: Beer & cider
Companies: Heineken, FEMSA, SABMiller, Compania Cervecerias Unidas
View next/previous articles
29 Aug 2012 -
Currently reading -
just The Facts - Heineken
Related research
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...
Heineken Czech Company Watch 2010
The Heineken Czech Company Watch report contains a detailed analysis of the company’s activities in the Czech Republic beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and ...
Heineken Brewery (Russia) Company Watch 2010
The Heineken Brewery (Russia) Company Watch report contains a detailed analysis of the company’s activities in the Russian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment ...
Related articles
UK: Cidermakers warned over "faddy" flavour innovations - study
Cidermakers should be wary of devaluing the category's improved image with "faddy" flavour innovations, according to an industry analyst.
US: New brands, bigger distribution can boost cider appeal - study
New cider brands will help expand the category's appeal in the US but a boost in distribution is also needed, according to a study.
US: Anheuser-Busch InBev, Constellation Brands in talks with DoJ over Grupo Modelo buy
Anheuser-Busch InBev and Constellation Brands are conferring with the US authorities over the Grupo Modelo deal, with all parties aiming to delay legal proceedings in the anti-trust case until next month.
Read further items in this columns
just the FactsThe key facts behind the latest news stories.
There are currently no comments on this article
Be the first to comment on this article